The Role Of AI-Driven Financial Strategies in Enhancing Business Performance

Abstract

This study aims to test the development of performance of Artificial Intelligence in the UK FTSE 250 companies and FinTech companies. Also, pay attention to performance gains and the kind of AI devices that have been integrated, and the role played in operational efficiency and cost optimisation. The literature indicates that successful implementation of AI involves more than the implementation of technology. It is based on leadership commitment, change management, digital culture, and cross-functional collaboration. The study uses a secondary data methodology, where it uses company reports, industry reports and financial records to assess how AI apps lead to measuring business results. The findings indicate that Experian made performance and financial gains in efficiency and profitability regarding AI-powered model development and risk management ventures. However, Currys PLC made cost reduction and profitability boosts through Action AI and dynamic pricing systems. Revolut and Monzo were using AI to detect fraud and help in cost-efficiency with customer services, whereas Virgin Money used conversational AI to optimise service delivery. Keller Group showed how AI can improve decision-making as a governance practice. The research advises enhancing the leadership structures in place, incorporating a digital culture and making it scalable with ethics in mind in the long run.